To stand out in the most competitive small cars segment, it requires something really special. The all new car from Renault has all the qualities to stand ahead the current segment leaders. Designed and built in India involving 98 per cent of localisation, Renault Kwid adheres to the domestic likes and conditions very well. A sporty design with all the latest technologies together with a competitive price tag and good after sales service just makes the Kwid all the more appealing.
Launch details and market response
Renault launched the Kwid in India on 24th September 2015 at New Delhi. The car registered an impressive 25000 bookings within just 2 weeks of its launch. The sales figure further rapidly crossed 50000 in the following month. The demand is not only limited to metropolises, but extends to smaller cities and towns also. Renault currently holds only 1.5% of the total market here. With this car, the company registered a high growth of nearly 92% and it hopes to extend its market share to 5% very soon.
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The car, although belongs to the small car segment, carries a SUV look and style. The exterior measures 3679 mm in length, 1579 mm in width and is 1498 mm tall. Renault has taken care to give the relatively small car a rugged and masculine look. A thick black plastic cladding wraps the lower half of the hatchback. The rear view mirrors, B-pillar, rear bumper and door handles are also black complementing to the lower cladding. The large grille with honeycomb grille is enclosed by sharp headlamps which get a C shaped chrome outline.The windows are placed rather high and the doors get a gentle tuck inwards.
The interior cabin is neatly laid out in a dull grey colour and the dashboard gets a contrast piano black centre console accentuated by chrome and silver. The well cushioned seats with head rests offer enough leg room. A boot capacity of 300 litres plus some storage spaces within the cabin is more than sufficient for a small family’s luggage. The car is provided with many comfort features like integrated infotainment system with a 7 inch screen and in-built navigation system, digital instrument cluster, audio system with 2 speakers, leather wrapped steering wheel, AC with climate control, foldable AC vents and an engine start/stop button.
Renault Kwid is available in six variants – STD, RXE, RXE (O), RXL, RXT and RXT (O), all powered by a 0.8-litre petrol engine developing 54 PS of maximum power and 72 Nm of peak-torque. The engine is mated to a 5-speed manual transmission and returns an ARAI-certified mileage of 25.17 kmpl, making it the most fuel-efficient petrol car in the country.